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Final Project - Self-Identity (Your Own Brand)

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For the Final Project, I chose to do the first task, which is about Self-Identity (Your Own Brand). Research & Ideation After receiving the assignment, I took some time to brainstorm and thought about what I wanted to present in my Brand Style Guide. Most importantly, I wanted to present my Brand Style Guide as something that is close to my heart and represents the most authentic form of myself. My project should showcase myself as an authentic, creative and fun-loving individual. The theme should be minimalistic yet fun. I was thinking that I could use pastel colours as I really like those colours. To guide myself in creating the Brand Style Guide, I came up with a Word Cloud using these words: Authenticity, Creative, Fun, Laidback and Minimalistic. This is the Mood Board for my project and I am hoping to achieve vibes that are similar to these pictures: Sketches Colour Guidelines For the colour guidelines, I wanted something pastel colour. Hence, I started off by using a col...
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In-Lecture Exercise G

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 For this week's in-lecture exercise, we were tasked to create a pattern using elements of design. I created my pattern using two-dimensional shapes like diamonds. From the 1st to the last frame (left to right), I slowly varied the space between the diamonds by decreasing the space. Hence, the amount of negative space will decrease and the amount of positive space will increase from the left to the right frames.
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Assignment #3 - Information Design

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Research & Ideation For this assignment, we were tasked to create an infographic to create a visual representation of the data and information that we are working with. As I have recently read up about FinTech, I decided to create an infographic related to digital payments. Hence, I went to research more about digital payments in Singapore and to find statistics related to it. After some research, I will be using a total of six sources for my infographic. These are the data and statistics: The penetration rate of mobile wallets in Singapore reached 30.4% I will be representing this data as “3 out of 10 people” instead of listing out as a percentage. 3.34 million users of digital payment in Singapore The total transaction value in the digital commerce sector in Singapore reached 13.69 billion SGD For Digital Payment methods, a total of 56% of users choose Card, 20% choose Digital Wallet, 12% use Bank Transfer and 12% use other forms of payment methods The top four digital wa...
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